NEKTON at the 28 th Pet Fair Asia in Shanghai
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NEKTON at Pet Fair Asia 2026
Innovation, New Connections and a Strong Commitment to the Chinese Market
From August 19 to 23, 2026, Shanghai became the international meeting place for the pet industry. The 28th Pet Fair Asia, held at the Shanghai New International Expo Centre, brought together more than 2,600 exhibitors from over 30 countries and more than 130,000 trade visitors. With an exhibition area of around 320,000 square meters, the event reached a new record size and once again confirmed its position as one of the most important events in the international pet industry.
NEKTON was also represented at the show, using the five-day event to present new products, strengthen existing partnerships and establish numerous new contacts.
A Family Business with an International Outlook
Located in Hall E4 at booth E4A71, the German family-owned company presented its extensive product range. For more than 45 years, NEKTON has been developing and producing high-quality nutritional supplements and nutrition solutions for birds, reptiles, dogs and cats.
Today, NEKTON products are available through an international distribution network in more than 80 countries. Pet Fair Asia therefore provided an ideal opportunity to present the brand and its products to an international professional audience while further strengthening its presence and partnerships in the Chinese market.
New NEKTON Multipellets for Birds Take Center Stage
One of the highlights of this year’s exhibition was the presentation of the new NEKTON Multipellets for birds.
The innovative product range combines balanced nutritional support with convenient and easy feeding. The Multipellets are specifically designed to meet the nutritional needs of different bird species.
The response was highly positive. Trade visitors, distribution partners and pet enthusiasts showed great interest in the new product line and took the opportunity to learn more about the concept and exchange ideas with the NEKTON team.
Direct interaction at an international trade show makes it particularly clear how important practical nutrition solutions are for pet owners and specialist retailers. The many conversations at the booth also provided valuable insights and inspiration for the further development and marketing of NEKTON products.
NEKTON Ocean Blue Receives the Qinghe Award
A particularly special moment came with the presentation of the Qinghe Award to NEKTON Ocean Blue.
The product was recognized as an innovative new product for the pet industry. This award represents a special achievement for NEKTON and underlines the company’s commitment to combining scientific expertise with innovative and practical product concepts.
For the NEKTON team, the award was also a valuable confirmation that innovative nutrition solutions can attract attention and recognition in international markets.
Five Days Full of Encounters
The NEKTON booth at E4A71 was busy throughout the entire exhibition. Visitors included distributors, specialist retailers, online retailers, breeders, industry experts and pet enthusiasts from China and numerous other international markets.
The conversations went far beyond individual products. Key topics included product safety, professional pet nutrition and reliable nutritional support. Discussions also focused on further expanding NEKTON’s distribution network in China and exploring new opportunities for cooperation.
The booth also welcomed several prominent guests, including a well-known Chinese actor. His visit attracted additional attention and highlighted the growing awareness and popularity of the NEKTON brand in the Chinese market.
Proven Products and Nutrition Solutions for Different Species
Alongside the new Multipellets, NEKTON also presented many of its established products. These included vitamin, mineral and specialized supplements for ornamental birds and reptiles, as well as the company’s growing range of products for dogs and cats.
In Shanghai, NEKTON demonstrated the full breadth of its nutritional expertise — from specialized solutions for birds and reptiles to products designed for dogs and cats.
A Strong Signal for the Chinese and Asian Markets
NEKTON’s successful participation in the 28th Pet Fair Asia was much more than simply another trade show appearance. It was a clear commitment to the Chinese and wider Asian markets.
The numerous conversations, new contacts and strengthened partnerships helped further increase the visibility of the NEKTON brand in China. At the same time, the event created an important foundation for expanding local distribution, consulting and communication activities.
Once again, the exhibition demonstrated how important personal interaction is for building strong international partnerships. Behind successful business relationships are people, trust and a shared commitment to continuously improving the nutrition and care of pets.
Thank You for Five Successful Days!
NEKTON would like to sincerely thank all trade visitors, business partners, prominent guests and pet enthusiasts who visited booth E4A71.
Thank you for your great interest, your trust and the many valuable conversations!
With German product quality, more than 45 years of experience and a strong commitment to continuous innovation, NEKTON looks forward to continuing its close cooperation with Chinese partners and pet owners.
Pet Fair Asia 2026 was an important step forward — and NEKTON is excited about what comes next.
